In order to promote the action-adventure-drama series 'Jekyll and Hyde,' ITV Events put together an immersive TV preview experience.
The event took place at The Vaults in London, transporting visitors back to the 1930s. Guests were invited t explore Dr. Jekyll's laboratory and sample food and drinks drinks from Mr. Hyde's bar. After enjoying some light refreshments, attendees were treated to a special screening of the show before it hit the air.
Before the new TV show was officially broadcast, the aim of the event was to generate as much buzz on social media as possible, which it was successful at doing. Project manager Emma Lindsay from ITV Events remarks: "This event further cements our ability to turn viewers into fans of our content."
Experiential TV Promotions
This TV Preview Immersed People in the 1930s World of Jekyll and Hyde
Trend Themes
1. Immersive TV Experiences - Opportunity to create immersive experiences that transport viewers into the world of a TV show, generating excitement and engagement.
2. Social Media Buzz Campaigns - Utilizing immersive events to generate buzz on social media, creating word-of-mouth marketing and increasing online brand visibility.
3. Convergence of Entertainment and Marketing - Blurring the lines between promotional events and entertainment by providing unique and interactive experiences that promote TV shows and engage viewers.
Industry Implications
1. TV and Film Production - Opportunity to create immersive promotional events to generate excitement and buzz around upcoming TV shows and films.
2. Event Planning and Management - Increasing demand for event planners and managers who can create immersive experiences that engage audiences and generate social media buzz.
3. Digital Marketing and Social Media Management - Opportunity to leverage immersive events to create social media campaigns that increase brand visibility and engage online audiences.