Medterra, the number one distributed CBD brand nationwide, launched its True Full Spectrum Collection of CBD products. The launch is a collaborative effort between Medterra CEO Jay Hartenback and big wave pro surer Billy Kemper. Designed to enhance relaxation, rest, recovery, and overall wellbeing, Medterra aims to provide users with a deeper CBD experience.
The collection contains a trio of Gummies, Tinctures, and Capsules. Medterra is thus one of the only brands to offer all three kinds of CBD—isolated, broad-spectrum, and full spectrum. Each product boasts a 5:1 ratio of CBD to other cannabinoids, plus an additional 2mg of THC. This carefully curated ratio maximizes the ECS receptors activation to help increase its natural therapeutic benefits.
CBD-Branded Collections
True Full Spectrum by Medterra Boasts Therapeutic CBD Products
Trend Themes
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True Full Spectrum CBD — The development of specialized full spectrum CBD products that optimize the activation of ECS receptors presents an opportunity for disruptive innovation in the CBD industry.
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CBD Gummies, Tinctures, and Capsules — The creation of a collective of isolates, broad-spectrum, and full-spectrum CBD products presents opportunities for a diverse range of personalized use cases and targeting different demographics.
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Collaborations in the CBD Industry — The emergence of partnerships between CBD brands and athletes presents new opportunities to tap into a wider demographic and create specialized products that address the needs of different customer groups.
Industry Implications
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CBD Industry — The CBD industry presents opportunities for disruptive innovation in terms of creating personalized, specialized, and carefully curated CBD products to suit the diverse needs of different customer groups.
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Athletic Industry — CBD brands partnering with athletes presents an opportunity for disruptive innovation in creating specialized products that meet the unique needs of the athletic community.
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Wellness Industry — The CBD industry's focus on wellness and enhancing overall wellbeing presents opportunities for disruptive innovation in providing products that prioritize natural therapeutic benefits and holistic wellness.