Medterra, the number one distributed CBD brand nationwide, launched its True Full Spectrum Collection of CBD products. The launch is a collaborative effort between Medterra CEO Jay Hartenback and big wave pro surer Billy Kemper. Designed to enhance relaxation, rest, recovery, and overall wellbeing, Medterra aims to provide users with a deeper CBD experience.
The collection contains a trio of Gummies, Tinctures, and Capsules. Medterra is thus one of the only brands to offer all three kinds of CBD—isolated, broad-spectrum, and full spectrum. Each product boasts a 5:1 ratio of CBD to other cannabinoids, plus an additional 2mg of THC. This carefully curated ratio maximizes the ECS receptors activation to help increase its natural therapeutic benefits.
CBD-Branded Collections
True Full Spectrum by Medterra Boasts Therapeutic CBD Products
Trend Themes
1. True Full Spectrum CBD - The development of specialized full spectrum CBD products that optimize the activation of ECS receptors presents an opportunity for disruptive innovation in the CBD industry.
2. CBD Gummies, Tinctures, and Capsules - The creation of a collective of isolates, broad-spectrum, and full-spectrum CBD products presents opportunities for a diverse range of personalized use cases and targeting different demographics.
3. Collaborations in the CBD Industry - The emergence of partnerships between CBD brands and athletes presents new opportunities to tap into a wider demographic and create specialized products that address the needs of different customer groups.
Industry Implications
1. CBD Industry - The CBD industry presents opportunities for disruptive innovation in terms of creating personalized, specialized, and carefully curated CBD products to suit the diverse needs of different customer groups.
2. Athletic Industry - CBD brands partnering with athletes presents an opportunity for disruptive innovation in creating specialized products that meet the unique needs of the athletic community.
3. Wellness Industry - The CBD industry's focus on wellness and enhancing overall wellbeing presents opportunities for disruptive innovation in providing products that prioritize natural therapeutic benefits and holistic wellness.