To promote the launch of its new Virgin TV Kids App, Virgin Media set up a large-scale trampoline bed in King's Cross Square, inviting both kids and those young at heart to indulge in a bit of play on the streets. The large-scale bed also offered ample space for kids to spread out and try out the new Virgin TV Kids App.
The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases.
Many brands are now launching TV-watching retreats and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows.
Trampoline Bed Installations
Virgin Media Promoted Its Virgin TV Kids App with a Jumping Apparatus
Trend Themes
1. Trampoline Bed Installations - Opportunity for brands to create unique and interactive promotional experiences.
2. Kid-friendly Streaming Platforms - Potential for new and innovative platforms catering specifically to young children.
3. Tv-watching Retreats - Demand for immersive and comfortable experiences to enhance the binge-watching culture.
Industry Implications
1. Advertising and Marketing - Innovative advertising campaigns utilizing unique installations to capture consumer attention.
2. Entertainment and Media - Development of streaming platforms tailored to the needs and preferences of young children.
3. Event Planning and Hospitality - Opportunities for creating immersive and cozy environments for binge-watching events.