Pizza Hut has published an advertisement that has people confused over its meaning. The advertisement is being considered a trainwreck, as it features an image of a fish with the slogan “Water products are in your plate.â€
The phrase could potentially be referring to seafood, but can you figure out the meaning behind this Pizza Hut ad?
Implications - Sometimes the most engaging ads are the most cryptic ones. As today's audience can get bored easily, marketers must take new forms of advertising that requires the viewer to do some detective work to decipher its meaning. Companies have shifted from direct presentation to interactive advertising to keep customers engaged and interested in what they're trying to sell, and "more than meets the eye" ads are definitely one way to do so.
Fast Food Ad Fails
Pizza Hut Seafood Print Ad Has People Confused
Trend Themes
1. Cryptic Advertising - Companies are taking new forms of advertising that require viewers to decipher the meaning.
2. Interactive Advertising - Marketers are shifting from direct presentation to interactive ads to keep customers engaged.
3. Engaging Ads - The most engaging ads are often the ones that require viewers to do some detective work.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage cryptic and interactive ads to keep audiences engaged and interested.
2. Fast Food - Fast food chains like Pizza Hut can explore innovative advertising strategies to captivate customers and stand out in the industry.
3. Seafood - The seafood industry can benefit from creative advertisements that highlight the appeal of water products on consumers' plates.