More than 1,000 people petitioned for California Pizza Kitchen to bring back its iconic Tostada Pizza and in response, CPK is bringing it back and giving guests the power to decide how long it stays on the menu. The Tostada Pizza will be available at all company-owned CPK locations on March 26th and if CPK sells more than 1,000 pizzas between then and March 31st, it has the potential to stick around longer.
Impassioned fans can track the progress toward 1,000 pizzas online or on California Pizza Kitchen's social media.
The popular Mexican-inspired Tostada Pizza is returning alongside all-new California Pizza Kitchen menu items, including the Green Chili Enchilada Pizza and Casa Paloma cocktail.
Tostada Pizza Challenges
CPK is Reviving a Favorite & Activating Fans to Help It Stay on the Menu
Trend Themes
1. Digital Fan Activation - Empowering fans through online tracking and social media engagement to determine menu offerings.
2. Menu Item Revivals - Reviving iconic food items based on customer demand to drive excitement and sales.
3. Mexican-inspired Innovation - Introducing new menu items like the Green Chili Enchilada Pizza for a fresh twist on traditional flavors.
Industry Implications
1. Restaurant - Utilizing customer feedback to drive menu decisions and create interactive dining experiences.
2. Food and Beverage - Responding to consumer nostalgia by reintroducing popular food items and experimenting with new flavors.
3. Hospitality - Incorporating fan engagement tactics to create a dynamic and customer-driven dining environment.