Rather than overwhelming users with many headlines and stories, 'Melee' is a news app that presents the top news story daily with a thought-provoking question for people to answer.
Melee features three categories, including News, Sports and Culture, with the aim of keeping users up-to-date on the newest and most relevant stories. After watching a video and reading an article that covers the largest story of the day in each category, users are invited to provide their opinion by answering a poll.
As the creators of the Melee app see it, "social media has significantly enhanced human communication, but not understanding." This app aims to get people to internalize and form opinions on topics, especially ones that may be controversial or otherwise difficult to begin a discussion on.
Inquisitive News Apps
'Melee' Asks Users One Question Daily Based on the Top News Story
Trend Themes
1. Interactive News Apps - News apps that allow for user engagement, such as 'Melee,' will become increasingly popular, as users seek to form opinions and participate in discussions around news stories.
2. Contextualized News Delivery - News apps that prioritize one story daily and provide contextual information and questions surrounding that story, such as 'Melee,' will disrupt traditional news consumption models.
3. Socially Responsible News Consumption - News apps that encourage users to form opinions and engage in discussions on important topics, such as 'Melee,' will become part of a larger trend of socially responsible news consumption.
Industry Implications
1. Media & Publishing - News outlets and publishers can embrace this trend for personalized, interactive, and socially conscious news consumption experiences.
2. Technology - Technology companies can develop tools that enhance user engagement and promote socially responsible discussions around news stories.
3. Education - Educational institutions can leverage news apps like 'Melee' as a tool to promote critical thinking and teach students about current events and issues.