Consumers have learned to make assumptions about the quality and priorities of a brand, based on the materials used to make the wrapper and the way that the contents are described. Toni's Eierlikör packaging has a distinctively earthy look that people can deduce from its brown card carton and its accents in green.
The Moodley studio used 100% recyclable cardboard to manufacture the boxes that protect the more fragile drink containers. Clear glass bottles -- also recyclable and reusable -- hold the fine egg liqueur. The brand identity strives for simplicity with white sticker labels and empty space. A casual and approachable air is struck with a handwritten typeface. The natural and friendly-looking features of Toni's Eierlikör packaging suggest the freedom that the company wishes to promote, referencing the good and healthy life of their treasured hens.
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
Trend Themes
1. Sustainable Packaging - Opportunity for businesses to use 100% recyclable materials in packaging to appeal to environmentally conscious consumers.
2. Minimalist Branding - Opportunity for brands to create simple and clean designs with white stickers and empty space for a more approachable and authentic feel.
3. Handwritten Typeface - Opportunity for brands to use handwritten fonts in packaging and branding to evoke a casual and personal connection with consumers.
Industry Implications
1. Beverage - Opportunity for the beverage industry to adopt sustainable packaging practices and minimalist branding for a more eco-friendly and appealing image.
2. Food - Opportunity for the food industry to explore sustainable packaging options and minimalist branding to showcase their commitment to sustainability and simplicity.
3. Design - Opportunity for design agencies to offer sustainable packaging solutions and creative branding strategies to businesses looking to stand out in the market.