Food waste is a top-of-mind issue for many consumers, resulting in many people opting to purchase fresh food in smaller quantities and enjoy smaller portions—and Wellness Natural Pet Food's Wellness CORE Tiny Tasters offer a solution for pet parents.
The results of an independent survey of cat parents in the United States revealed that 50% of cat owners don't serve an entire can of cat food in a single feeding but prefer to save a portion in the refrigerator for a separate meal. The Wellness CORE Tiny Tasters help to address this by providing single-serve pouches with two-ounce portions that won't leave leftovers.
The Tiny Tasters are offered in the form of grain-free, protein-rich pâté products that come in pleasing flavors like Chicken, Duck, Tuna, Chicken & Beef, Chicken & Turkey and Tuna & Salmon.
Single-Serve Cat Meals
The Wellness CORE Tiny Tasters Promote Freshness and Prevent Leftovers
Trend Themes
1. Single-serve Pet Meals - Opportunity for companies to create single-serve pet food options that prevent waste and offer convenience.
2. Portion Control - Growing trend of consumers opting for smaller portions of pet food to prevent leftovers and promote freshness.
3. Grain-free Pet Food - Increasing demand for grain-free options in pet food industry, providing opportunity for innovation.
Industry Implications
1. Pet Food - Opportunity for pet food companies to create single-serve options and explore grain-free products.
2. Food Packaging - Opportunity for companies to develop innovative packaging solutions for single-serve pet food portions.
3. Online Pet Retail - Growing trend of consumers purchasing pet food online, creating opportunity for single-serve options and grain-free products.