Toronto-born Sherise Cromwell started up her own fashion business by taking apart her closet and experimenting with designs. It all started when she wanted something to wear, but didn’t have much to choose from. By adding fabrics to her clothes and modifying them, she got inspired to launch her own brand now known as REESE at the young age of 19.
Sherise, now 24, always enjoyed the look of feminine, but androgynous fashion, so as her brand developed, she was able to create jewelry and accessories that encompassed the look she is so passionate about. All the pieces in her jewelry collection were either inspired or found on her travels around the world. She would see rocks, gemstones and designs that she wanted to make available to women everywhere.
Sherise is a trend-setter in the fashion industry, creating and providing women precious items that compliment any outfit, make a statement, and suit every personality. With her tomboy personality and her incredible creative abilities, REESE is taking the fashion world by storm. Her handcrafted jewelry pieces and remarkably unique clothing designs carry an organic beauty.
Androgynous Hand-Crafted Fashion
Sherise Cromwell is Taking the World by Storm with Think Reese
Trend Themes
1. Handcrafted Jewelry - Sherise Cromwell's handcrafted jewelry line demonstrates the trend towards personalization and unique design in the fashion industry, posing an opportunity for small business and local artisans to compete with larger retailers.
2. Androgynous Fashion - Sherise Cromwell's androgynous design aesthetic represents the emerging trend towards gender fluidity in the fashion world, and presents an opportunity for retailers to expand their markets and cater to a broader audience.
3. Sustainable Fashion - Sherise Cromwell's upcycled clothing designs reflect a growing trend towards sustainability in the fashion industry, offering opportunities for designers to incorporate environmentally friendly practices into their businesses while appealing to environmentally conscious consumers.
Industry Implications
1. Fashion Design - The androgynous, hand-crafted fashion trend showcased in Sherise Cromwell's designs is an opportunity for fashion designers to reinvent traditional gender silos with innovative, gender-neutral designs.
2. Artisanal Jewelry - Sherise Cromwell's emphasis on hand-crafted jewelry designs presents an opportunity for artisanal jewelers to capitalize on the trend towards unique and personalization in the fashion industry.
3. E-commerce - Sherise Cromwell's online marketplace for her brand REESE demonstrates the growing trend towards e-commerce in the fashion industry, and presents opportunities for companies to develop online sales channels tailored to younger consumers.