The Warm Up by Jessica Simpson is a collection of athleisure clothing designed for Macy's. True to what makes athleisure so popular, the design of the garments blend form with function to provide stylish leggings, sports bras, hoodies and more. In addition to embracing bold colors and prints, a few pieces are emblazoned with humorous quotes like: "You don't know squat."
In addition to fashion designers creating new athletic offshoots, such as Tory Burch's Tory Sport, Cynthia Rowley's Cynthia Rowley Fitness and Kate Spade's collaboration with Beyond Yoga, celebrities are cashing in on this popular fusion of fashion and athletics. This is exemplified with Kate Hudson's Fabletics, as well as the highly anticipated Beyonce and Topshop collection, which is set to hit stores in the spring of 2016.
Athletic Songstress Apparel
'The Warm Up' by Jessica Simpson is a Casual Athleisure Collection
Trend Themes
1. Athletic Celebrity Collaboration - Celebrities are capitalizing on the fusion of fashion and athletics, creating their own athletic collections and partnering with established brands.
2. Humorous Fitness Attire - Humorous quotes and phrases are being emblazoned on workout wear, giving people a way to show off their sense of humor while getting fit.
3. Blending Function and Fashion - Athleisure clothing continues to focus on combining fashion and function, offering stylish yet practical garments that are suitable for both working out and everyday wear.
Industry Implications
1. Fashion - Fashion designers and celebrities are expanding into the athleisure market, creating new collections and collaborations.
2. Fitness - The rise of athleisure and humorous fitness attire is leading to new opportunities in the fitness industry, such as gym merchandise and event apparel.
3. Retail - Athleisure continues to drive sales for retailers, with more mainstream stores developing their own lines and offering collaborations with designers and celebrities.