Fast food has the reputation for being tasty but inherently high in calories and unhealthy ingredients, so THE TABLE by KFC is positioned to be a way for the brand to help change these perceptions. The new deli-style retail store is set to open in the S-PAL Sendai shopping center in Sendai City, Miyagi Prefecture in Japan on August 5 with a business model that is exclusively focused on takeout.
The offerings from the new store from KFC will include healthy yet tasty options that are all focused on delivering exceptional flavor using quality ingredients. THE TABLE by KFC comes as one of the brands several moves to change perceptions of it as just a spot to pick up fried chicken.
Deli-Style QSR Takeout Shops
THE TABLE by KFC will Serve More Wholesome Food to Shoppers
Trend Themes
1. Wholesome QSR Takeout Shops - The growing trend towards offering healthy yet tasty options by QSRs like KFC creates opportunities for further development of such offerings by other fast food brands.
2. Deli-style Retail Stores - The emergence of deli-style retail stores like THE TABLE by KFC offers disruptive innovation opportunities for other fast food brands to redefine their business model.
3. Changing Perceptions of Fast Food Brands - Fast food brands like KFC are changing perceptions by offering new food options and business models, creating opportunities for other fast food brands to do the same.
Industry Implications
1. Fast Food Industry - Fast food industry players need to focus on enhancing and diversifying their product offerings to meet consumers’ rising demand for healthy but tasty options.
2. Retail Industry - More deli-style retail stores like THE TABLE by KFC could be the solution to the challenges facing the retail industry in offering customers a personalized shopping experience and boosting sales.
3. Food and Beverage Industry - Amid the rise in demand for healthier fast food options, the food and beverage industry needs to explore innovative ingredients and methods to make such options more widely acceptable.