Tatcha released its first-ever primer, The Silk Canvas, in 2018 and the silk-infused formula quickly became popular for its ability to blur imperfections and create a radiant glow—now, the beauty brand is reinventing this cult product with The Liquid Silk Canvas. The lightweight and oil-free primer product is packaged in a pump dispenser, which makes the new product easy to use and especially hygienic.
As ever, silk-derived ingredients are key to the formula and The Liquid Silk Canvas features fibroin, sericin and silk powder to nourish the skin, shield the skin from pollution and help makeup last longer. This new addition to Tatcha's top-selling Silk Canvas family offers more versatility than before, plus all the benefits from other Japanese superfood ingredients like green tea, rice and algae.
Weightless Silk-Infused Primers
The Liquid Silk Canvas by Tatcha is Blurring & Protective
Trend Themes
1. Silk-infused Primers - Beauty brands can explore incorporating silk-derived ingredients in their makeup products to nourish and protect the skin while providing a radiant glow.
2. Blurring Primers - Companies can explore creating primers that have the ability to blur imperfections and create a smooth canvas for makeup application.
3. Hygienic Packaging - Brands can create innovative packaging designs, such as pump dispensers, for their products to provide ease of use and hygiene.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore incorporating silk-derived ingredients in their makeup products and creating primers that smooth skin imperfections.
2. Packaging and Manufacturing - The packaging and manufacturing industry can create innovative packaging designs that provide ease of use and hygiene for beauty products.
3. Skincare - Companies in the skincare industry can introduce products that shield the skin from pollution and nourish the skin with Japanese superfood ingredients like green tea, rice, and algae.