Despite the slew of new London accommodations cropping up in time for the 2012 Summer Olympics, the Ampersand Hotel stands out as an exciting destination for visitors and locals alike. Originally built in 1888, it boasts a modernized aesthetic that has been inspired by the surrounding and iconic cultural district of South Kensington developed during Queen Victoria’s reign.
By maintaining its historical footing, the Ampersand Hotel connects guests to the past while pampering them with present-day luxuries. Designed by London-based brand consultancy Goosebumps in collaboration with architects from Dexter Moren Associates, the Ampersand Hotel takes elements from surrounding landmarks such as museums of Natural History, Science and Victoria & Albert and introduces them into the suites through five themes: botany, music, geometry, ornithology and astronomy. Also subtly weaved throughout the design is the beautiful ampersand icon.
Logogram-Inspired Lodgings
The Ampersand Hotel is Inspired by the Cultural District It Resides in
Trend Themes
1. Cultural-inspired Lodgings - Hotels inspired by surrounding cultural districts offer a unique guest experience and help preserve local history while integrating modern luxury amenities.
2. Thematic Suite Design - Hotels that incorporate different design themes into their suites provide guests with a customized and immersive experience.
3. Historic Preservation in Hospitality - Hotels that maintain their historical character while updating services and amenities attract guests seeking a blend of modern luxury and traditional charm.
Industry Implications
1. Hospitality - Hotels would benefit from incorporating local cultural themes into their design and services to attract guests seeking unique and personalized experiences.
2. Architecture - Architects can collaborate with brand consultants to design culturally themed hotels that incorporate historical and modern elements while providing a memorable guest experience.
3. Tourism - Tourist destinations can highlight significant cultural districts and promote development of hotels that integrate the area's history and identity into their design and services.