The Teva x Stance collection unites a footwear brand with a sockwear brand and invites people to embrace creative self-expression, individuality and a sense of adventure. Anders Bergstrom, Teva VP, says "We knew we wanted to outfit our fans in the ultimate Socks and Sandals uniform for Fall, and automatically thought of Stance as the ideal partner for this story." The collaboration aims to inspire people to keep exploring the outdoors in style with colorful socks and sandals pairings that feature recycled materials.
Throughout the collection, fans will see Teva's iconic Hurricane XLT2 style with and Stance's performance adventure socks, which work just as well apart as they do together. The Hurricane XLT2 Stance retains the same durable design as ever yet introduces recycled remnant yarns and details that tie into the socks.
Autumnal Sandal Collabs
The Teva x Stance Collection Celebrates the Pairing of Socks & Sandals
Trend Themes
1. Socks and Sandals - The Teva x Stance Collection promotes the pairing of socks and sandals as a fall uniform, offering an opportunity for brands to create unique collaborations that celebrate individuality and creativity.
2. Eco-friendly Footwear - Teva's use of recycled materials in their sandals, like the Hurricane XLT2 Stance, is a growing trend in the fashion industry, and offers opportunities for brands to differentiate themselves by catering to environmentally conscious consumers.
3. Adventure and Style - The Teva x Stance Collaboration aims to inspire people to keep exploring the outdoors in style, presenting an opportunity for brands to create fashionable yet practical footwear for adventurous consumers.
Industry Implications
1. Footwear - The Teva x Stance Collaboration demonstrates the potential for footwear brands to team up with complementary brands to create unique products that celebrate individuality and style.
2. Socks - The Teva x Stance Collaboration showcases how sockwear brands can also participate in footwear collaborations, presenting an opportunity for other sockwear brands to explore partnerships with footwear companies.
3. Fashion - The Teva x Stance Collaboration illustrates the potential for fashion brands to create eco-friendly products that also promote adventure and self-expression, attracting consumers who value both sustainability and style.