Harvey Nichols' 'Sorry, I Spent it on Myself' Christmas campaign has been all about picking up something really nice for yourself from Harvey Nichols and a terrible Christmas gift for someone else. Now, in preparation for the upcoming Christmas season, these Harvey Nichols ads by adam&eveDDB in London show some of the lousy things that you too could end up with if you have a friend or family member who is particularly fond of shopping at Harvey Nichols.
Some of the super lame gifts include sink plugs, toothbrushes, wire sponges and pouches of gravel. As much as you'd probably never want to receive any of these items as a legitimate gift, Harvey Nichols does offer them as part of its real 'Sorry, I Spent It On Myself’ gag gift collection around December.
Selfish Gifting Ads
Harvey Nichols' Terrible Christmas Gift Ads Feature Lousy Presents
Trend Themes
1. Selfish Gifting - Opportunity for retailers to offer humorous or novelty gag gift items in addition to serious gifts for those who want to treat themselves and others.
2. Humorous Marketing Campaigns - Opportunity for companies to utilize humor in their marketing strategies to stand out and capture the attention of consumers.
3. Alternative Gift Giving - Opportunity for companies to tap into the trend of alternative gift giving which focuses on experiences, charity donations, and practical gifts rather than materialistic items.
Industry Implications
1. Retail - A chance for retailers to create a specific line of gag gift items that fit in with the alternative gifting trend and offer these items alongside standard gift items.
2. Marketing & Advertising - A chance for marketers to create campaigns that showcase their company's sense of humor and personality, which can potentially lead to increased customer engagement and brand loyalty.
3. Not-for-profit - Not-for-profit organizations can capitalize on the alternative gift giving trend by offering donation opportunities as gifts that support their organization's mission and vision.