The Target Good & Gather line is being expanded by the retailer to make the in-house brand more applicable to modern shoppers who are in search of alternative products. The range will now feature a variety of plant-based food options for consumers to pick up including such options as Meatless Chick'n Tenders, Meatless Meatballs, Non-Dairy Chocolate Mousse Dip & Spread, Non-Dairy Almondmilk Creamer and more. The retailer will be launching more than 30 new products within the plant-based area of the range that are all priced at $5 or less.
Executive Vice President and Chief Food and Beverage Officer at Target Rick Gomez spoke on the updates to the Target Good & Gather line saying, "Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day."
Plant-Based In-House Food Ranges
The Target Good & Gather Line is Being Expanded
Trend Themes
1. Plant-based Food Expansion - Expanding plant-based food offerings in in-house product lines presents an opportunity for retailers to cater to modern consumers' diversified preferences.
2. Affordable Plant-based Products - Introducing affordable plant-based options in in-house product lines enables more consumers to embrace the plant-based food trend.
3. Growing Plant-based Demand - Growing demand for plant-based food options across various industries presents an opportunity to target modern and health-conscious consumers.
Industry Implications
1. Retail - Expanding in-house product lines with plant-based offerings provides retailers with access to a growing market segment of modern consumers who prefer plant-based food options.
2. Food Production - Expanding plant-based product offerings presents an opportunity for food producers to cater to modern consumer preferences while also diversifying their product portfolios.
3. Hospitality - Adding plant-based options to menus provides an opportunity for the hospitality industry to cater to the growing demand for plant-based food options while also potentially attracting health-conscious consumers.