Target and Framebridge (an framing ecommerce shop) collaborated to create a series of six custom frames to offer consumers an affordable way to frame their favorite prints, photos or pieces of art.
On the Framebridge for Target microsite, consumers now have the opportunity to select a frame that's to their liking, send in the art that they would like to have framed and shipped back to them in the span of three days or less.
Some of the options that are available through this collaboration between Target and Framebridge include relaxed, beach-inspired styles like Cheyenne in natural wood, Laredo with a dark and rich espresso finish or Rodeo, which has a gold front and silver sides to add a touch of elegance to one's space.
Custom Framing Collaborations
Target and Framebridge Created a Collection of Six Art Frames
Trend Themes
1. Custom Framing - Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to help users visualize different frame styles and sizes on their walls.
2. Ecommerce Collaboration - Disruptive innovation opportunity: Create a platform that connects ecommerce retailers with framing companies to offer customized framing options for their products.
3. Fast Shipping - Disruptive innovation opportunity: Utilize drone or autonomous delivery systems to offer same-day or even faster shipping options for framed artworks.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrate 3D printing technology into retail stores to allow customers to create custom frames in-store.
2. Home Decor - Disruptive innovation opportunity: Develop a subscription-based service that periodically sends curated art prints along with customized frames to customers, providing effortless home decor updates.
3. Shipping and Logistics - Disruptive innovation opportunity: Create a specialized shipping service tailored to handling delicate, framed artworks, ensuring safe and efficient delivery.