After a successful launch at its Southern California locations, Jimboy’s is finally bringing its Tahoe XL Burrito to participating outlets in Northern California and Nevada.
According to Jimboy's Director of Marketing Dina Guillen, the new Tahoe XL Burrito is the "menu innovation [that] allows us to deliver our guests the bigger portions they’ve been searching for." With 50 percent more rice, beans, and meat that the chain's standard Tahoe Burrito, the Tahoe XL Burrito is truly not for those with small stomachs. In addition to the Spanish rice and slow-cooked beans, the supersized burrito is also stuffed with pico de gallo, grated cheese, and sour cream. Guests can also add a protein of their choice, such as Jimboy’s signature seasoned ground beef, grilled chicken, shredded beef, carnitas, or shrimp.
Supersized Bean Burritos
Jimboy’s Tacos Tahoe XL Burrito Has 50% More Rice, Beans and Meat
Trend Themes
1. Supersized Food Offerings - The trend of offering larger-sized food portions that provide more value to customers can be capitalized on by companies in the food and beverage industry.
2. Personalized Meal Options - Providing customers with options to customize their meals with different protein choices can be a way for businesses to differentiate themselves and appeal to individual tastes.
3. Innovative Menu Items - Continually introducing new menu items can help businesses stay relevant and entice customers to try new offerings.
Industry Implications
1. Fast Food - Fast food restaurants can leverage these trends to attract customers with value-driven options and customization features on their menus.
2. Mexican Cuisine - Mexican restaurants can offer larger burritos with more filling options that cater to different dietary preferences.
3. Casual Dining - Casual dining establishments can create unique, innovative menu items that excite and entice customers to visit their restaurants.