In order to reintroduce itself into the world of modern photography on mobile devices, Polaroid launched the 'Polaroid Swing' app.
The app distinguishes itself from other photography apps on the market by aiming to help users capture one-second moments in motion. The word "Swing" in the app's name describes the motion that is used to control the animation of the photos with a finger or the motion of a phone.
While there are many GIF-like image creators available, it's significant that Polaroid's iconic brand name is attached to this all-new app. Just as Polaroid was once famed for helping people instantly capture moments through photography, this app introduces a new way for young photographers to capture memories in a way that's completely different from what's currently offered by Instagram or Snapchat.
Living Photography Apps
The 'Polaroid Swing' App Captures One-Second Moments in Moving Photos
Trend Themes
1. Motion Photography - Disruptive innovation opportunity: Develop advanced motion photography technology to capture and share one-second moments in a unique way.
2. Interactive Image Apps - Disruptive innovation opportunity: Create interactive image apps that allow users to control and animate their photos with gestures or phone motion.
3. Reinventing Brand Heritage - Disruptive innovation opportunity: Revitalize established brands by leveraging their iconic names to introduce new and innovative products.
Industry Implications
1. Photography - Disruptive innovation opportunity: Explore new features and functionalities in photography apps to enhance user experience and redefine the way moments are captured and shared.
2. Mobile Apps - Disruptive innovation opportunity: Push the boundaries of mobile app development to create unique and engaging experiences that stand out in the crowded app market.
3. Social Media - Disruptive innovation opportunity: Integrate novel features that allow users to share interactive and animated photos on popular social media platforms, offering a fresh and engaging form of visual content.