The ingenious new (and free) 'SuperPAC App' by Glassy Media allows users to identify the source of the ad that they are currently listening to. Similar to Shazam in its use of audio recognition services, the SuperPAC App can pick up sounds to understand exactly which political service it's coming from and give users information to make a more informed voting decision this coming November.
SuperPACs have been criticized in the past for its lack of transparency and permitting candidates to do the same. The money seemingly flows in and out without any understanding of where it is really going or what it's contributing to. As a result, the company has been met with great skepticism, making the invention of the SuperPAC App truly necessary.
Political Campaign Recognizing Devices
The 'SuperPAC App' Identifies the Source of Ads
Trend Themes
1. Political Ad Transparency - Developing technologies and apps that provide transparency in the source of political ads can disrupt political campaigns by holding candidates and SuperPacs accountable for their messaging
2. Audio Recognition Services - Incorporating audio recognition services in apps and technologies can have a disruptive impact in identifying and labeling various sounds
3. Voter Information Tools - Creating mobile apps to provide voters with real-time information that helps them make informed decisions can transform the political landscape
Industry Implications
1. Mobile App Development - There is an opportunity for mobile app developers to create innovative solutions that promote transparency and informed voting during political campaigns
2. Advertising Technology - Using audio recognition technology and programmatic advertising, companies can create a more transparent and accountable online advertising ecosystem
3. Political Consulting - Political consultants can leverage the power of technology to develop innovative strategies that help candidates win elections transparently