Super Bowl commercials are notoriously hilarious, innovative and ridiculously expensive. Miller High Life is hoping to go for the trifecta with a one-second ad that’s meant to be a budget-friendly but attention-grabbing campaign.
The ad stars Windell Middlebrooks, who told the Boston Herald that the shoot lasted 17 hours, with nary a break for a frosty brew in the cold New York weather. It looks like Miller High Life’s efforts will pay off. The ad campaign is one of the most-discussed Super Bowl commercials in the media this week.
Check out Middlebrooks’ introduction to the Miller High Life one-second ad above, and check out the outtakes that didn’t make the cut for the official Super Bowl commercials below:
One-Second Ads
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life
Trend Themes
1. One-second Ads - The trend of one-second ads will encourage brands to create campaigns which need lesser expenses and yet, can garner the same amount of public eyeball attention.
2. Cost-effective Advertising - Cost-effective advertising is a trend that will drive businesses to opt for innovative solutions that require less investment, thereby helping them reach out to a wider audience.
3. Micro Marketing - The trend of micro marketing will encourage businesses to come up with innovative advertising campaigns that deliver the message across to the audience without the need for lengthy commercials.
Industry Implications
1. Advertising Industry - The trend of one-second ads offers an opportunity for the advertising industry to provide cost-effective advertising and create attention-grabbing campaigns that allow organizations to reach out to a wider audience.
2. Marketing Industry - The trend for cost-effective advertising and micro marketing presents an opportunity for marketing industry players to devise innovative methods to create ads that deliver the message across to the audience without burdening clients with a high marketing cost.
3. Beverage Industry - One-second ads can prove to be a game-changer in the beverage industry to promote brands and products, capturing the attention of viewers in a brief moment.