As a result of the popular sandwich chain's partnership with the Broad Licensing Group, consumers can expect to find Subway brand products is select grocery stores and coffee shops throughout the United States.
While the details surrounding the specific products that will be available at participating stores is limited so far, the chain hopes to expand its reach through the partnership, and give more consumers the opportunity to enjoy its signature offerings without having to make a stop at their local Subway restaurant. As consumers continue to seek out convenient meals that they can enjoy at home in response to the COVID-19 pandemic, the move could help to limit in-store interactions while also boosting revenue for Subway.
Sandwich Chain Supermarket Expansions
Subway Brand Products are Coming to Grocery Stores and Cafes
Trend Themes
1. Grocery Expansion - Partnering with supermarkets to expand product offerings is a disruptive innovation opportunity for fast food chains.
2. Retail Distribution - Distributing branded products in retail stores is a trend that can increase revenue while providing more options for consumers.
3. Convenience Foods - As more consumers look for convenient meals that they can enjoy at home, fast food chains can tap into this trend by offering branded products in grocery stores and cafes.
Industry Implications
1. Fast Food - Partnering with supermarkets and cafes to distribute branded products can help fast food chains stay competitive and expand their reach.
2. Supermarkets - Partnering with fast food chains to offer branded products can provide supermarkets with a unique selling point and attract more customers.
3. Retail - Branded products from fast food chains can be a lucrative addition to retail stores, offering more options for consumers while increasing revenue for both parties.