Louis Vuitton's menswear-only streetwear popup recently opened its doors in New York's Soho neighborhood -- just one day after the label's Fall/Winter 2017 collection debut. The luxury brand's most recent runway show confirmed its collaboration with cult streetwear brand Supreme and gave fans of both brands a hint at what's to come.
Targeting a younger demographic of luxury-minded males, this Louis Vuitton NYC popup pairs artful decor with clothing and accessory picks that are lavish yet functional.
While the boutique's graffiti-inspired wallpaper and in-store shelving appealed to design-conscious buyers, its focus on streetwear, versatile casuals and sneaker footwear was geared towards urban dwellers. Overall, the shop's aesthetic was meant to entice young professionals seeking to invest in a wardrobe that is both premium and practical.
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