The Stella McCartney Fall 2021 collection called Our Time Has Come is centered around a time when animals live freely among humans. The fashion collection shares everything from cozy staples like sweatshirts and hoodies to dresses and jackets with designs that are colorful and bold.
As Stella McCartney is no stranger to working with innovative and eco-friendly materials, this collection plays with recycled polyester and plant-based leather alternatives. Fans will appreciate styles from the collection like the Frayme, which puts a fresh spin on a classic style.
The lighthearted campaign for the fashion collection has models sporting large animal heads. The campaign from Stella McCartney supports Humane Society International’s petitions to end the fur trade in the UK and beyond.
Eco-Conscious Fur-Free Fashion
The Stella McCartney Fall 2021 is Colorful & Cruelty-Free
Trend Themes
1. Eco-friendly Fashion - The trend of eco-friendly fashion presents multiple opportunities for using recycled materials and plant-based alternatives to create stylish and sustainable clothing lines.
2. Cruelty-free Fashion - The trend of cruelty-free fashion presents an opportunity for beauty and fashion industries to create products that do not use animal testing and instead make sustainable choices in materials and production methods.
3. Animal Rights Activism - The trend of animal rights activism presents an opportunity to support organizations and initiatives that promote more ethical and sustainable practices in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to innovate by creating clothing lines that use eco-friendly and cruelty-free materials while still maintaining style and comfort for consumers.
2. Beauty Industry - The beauty industry can innovate by finding new ways to create makeup and skincare products that do not rely on animal testing and instead opt for plant-based or sustainable alternatives.
3. Animal Welfare Industry - The animal welfare industry has the opportunity to work with fashion and beauty companies to promote the use of sustainable and ethical materials and practices.