In terms of its packaging scheme, Granell Coffee perfectly reflects the sunny surroundings of the Mediterranean Sea where each of the blends was roasted. The colorful range of roasted coffee beans take inspiration from the sights, sounds, smells and passion of the Spanish spirit as envisioned by the brand.
The branding and packaging identity for Granell Coffee was created by Firma, an agency based in Barcelona and Miami Beach. In order to communicate the brand's vision of "the Spanish spirit," Firma partnered with illustrator Charlotte Molas, who created a stunning range of illustrations that speak to the Mediterranean zest for life as is reflected in the product. Designed for the international market, the packaging and branding scheme will help attract consumers.
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This Spanish Coffee Brand Boasts Delicate Artistic Packaging
Trend Themes
1. Colorful Packaging - There is an opportunity for brands to create visually striking packaging designs that capture the essence of their product or brand.
2. Localized Branding - Brands can differentiate themselves by incorporating elements of local culture and spirit into their branding, appealing to consumers who value authenticity and connection.
3. Collaborative Design - Cooperative partnerships between agencies and artists can result in unique and eye-catching branding and packaging designs that stand out in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt colorful and culturally-inspired packaging strategies to create a memorable and engaging brand experience for consumers.
2. Design and Advertising - Design and advertising agencies have the opportunity to collaborate with artists and illustrators to create distinctive and visually captivating branding and packaging solutions.
3. International Marketing - The field of international marketing can benefit from packaging and branding schemes that effectively communicate a brand's vision and appeal to consumers in diverse markets.