To keep up with the music integration features on TikTok and Instagram, Snapchat announced that it would be brining its own version of in-app music compatibility to its platform with 'Sounds on Snapchat.'
The newly added feature allows users to browse through an extensive catalog of songs, or search for the specific song they're looking for. Once they find the soundtrack that they'd like to pair with their clip, they can choose to add it while they're filming, or afterwards. The feature works in all posts, whether users to choose to add it to their Story or share it directly. When the clip is received, users can click on the 'Play This Song' link that will take them to the streaming platform of their preference.
In-App Music Features
'Sounds on Snapchat' Allows Users to Add Music to Their Clips
Trend Themes
1. In-app Music Integration - The trend of integrating music directly within the app experience offers opportunities for increased engagement and personalization.
2. Extensive Music Catalogs - The trend of providing users with a wide selection of songs to choose from allows for greater creativity and expression in content creation.
3. Seamless Music Linking - The trend of linking songs to streaming platforms seamlessly provides convenience and drives user traffic to music streaming services.
Industry Implications
1. Social Media - The social media industry can leverage in-app music integration to enhance user experiences and compete with rival platforms.
2. Music Streaming - The music streaming industry can explore partnerships with app developers to expand their user base and create new revenue streams.
3. Digital Content Creation - The digital content creation industry can embrace in-app music integration to empower users in expressing their creativity and storytelling abilities.