Hypercolor Concrete

Environmentally Interactive Images Appear in Response to Water

Solid Poetry is a concrete treatment that interacts with environmental stimulus, namely water. No image or pattern is visible when the concrete is dry, but once wet, Solid Poetry concrete reveals whatever pattern has been applied to it.

This is a very dynamic application of materials technology especially appropriate for rainy climates—like mine. Originally a graduate school project from Frederik Molenschot and Susanne Happle, the product has been used on several installations in The Netherlands. Molenschot takes inquiries about price and availability through the SHOP tab on his website.
Trend Themes
1. Interactive Concrete - The integration of responsive and interactive technology in standard concrete can revolutionize the construction industry by introducing new visual experiences to building exteriors and interiors.
2. Environmental Graphics - The advancement of new printing technologies and their integration in the building and construction industry can enable the creation of environmentally interactive graphics that respond to environmental stimulus such as water or light.
3. Dynamic Materials - The development of new materials that can change in response to environmental factors can lead to disruptive innovation in various industries such as art, architecture, and fashion.
Industry Implications
1. Construction Industry - The integration of interactive and responsive concrete in building exteriors and interiors can provide a unique selling point to construction companies, while also enhancing the aesthetic appeal and functionality of buildings.
2. Printing Industry - The advancement of printing technologies in the construction industry can create a new market for building graphics that are environmentally interactive, introducing another source of revenue for print services providers.
3. Art and Fashion Industry - The development of dynamic materials that can change in response to environmental factors can be a creative opportunity for artists and designers who seek to introduce new forms of sensory experience in their creations.

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