With so many people starting relationships online, it is no surprise that social media proposals are catching on as well. Curt Buthman and Marsha Collier met on Twitter, and Curt recently proposed to his girlfriend with a six-second Vine.
On May 28th, 2013, Curt tweeted his proposal video along with the hashtags: "WillYouMarryMe" and "custserv." Although the second hashtag may seem unrelated and confusing, the tag was being monitored by Marsha during a live Twitter chat; of course, Marsha tweeted back a resounding "yes" in response.
Although this kind of proposal is not for everyone, the couple has a good attitude about it, and jokes that as a couple they only communicate in only 140 characters anyway.
Social Media Proposals
Curt Buthman's Used Vine to Propose
Trend Themes
1. Social Media Proposals - Disruptive Innovation Opportunity: Explore new ways of incorporating social media platforms into proposals and engagement rituals.
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3. Micro-video Proposals - Disruptive Innovation Opportunity: Develop platforms that enable users to create and share short video proposals, providing a unique and memorable way to pop the question.
Industry Implications
1. Social Media - Disruptive Innovation Opportunity: Offer services or features that enhance relationship-building and proposal experiences on social media platforms.
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3. Video Sharing Platforms - Disruptive Innovation Opportunity: Develop or improve platforms that specialize in short-form video content, catering to users who want to create and share creative proposal videos.