'SnapHappen' is the name of a new Snapchat event run for the community by the community in order to empower people to make the most of this incredibly influential social media platform for business. The first-ever SnapHappen event is launching in London, England and will features an awards ceremony called 'The Ghosties' with categories like 'Best Collaborative Story,' 'Snapchatter of the Year' and 'Best Use of Snapchat by Brand.'
At the social media conference event, attendees will get to partake in everything from selfie parties to Snapchat collages and networking with a variety of influencers in the social community.
Snapchat serves as a brilliant marketing tool for savvy brands to connect with young audiences—it's reported that the platform drives more than six billion daily video views, all from mobile devices.
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
Trend Themes
1. Snapchat Marketing - Disruptive innovation opportunity: Explore creative ways for brands to connect with young audiences through Snapchat.
2. Influencer Networking - Disruptive innovation opportunity: Facilitate networking opportunities between influencers and business professionals at social media conferences.
3. Creative Collaborations - Disruptive innovation opportunity: Encourage brands to collaborate on Snapchat stories and campaigns to engage users.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop new tools and strategies to enhance social media marketing through Snapchat.
2. Event Management - Disruptive innovation opportunity: Create specialized conferences and events focused on social media platforms like Snapchat.
3. Digital Marketing - Disruptive innovation opportunity: Incorporate Snapchat into digital marketing strategies to reach a wider audience.