Beer brand Grolsch will now feature the Smurfit Kappa TopClip in place of plastic shrink wrap in an effort to reduce the use of the controversial packaging and make the brand more appealing to eco-conscious consumers. The plastic-free beer packaging topper is crafted from 100% renewable paper that's recyclable and biodegradable without reducing durability by too much. The move by the brand will see 100,000 kilograms of plastic being eliminated in the Netherlands annually.
The Grolsch Smurfit Kappa TopClip announcement was explained by Packaging Development Specialist at Grolsch Joost Nawijn who said, "In close cooperation with Smurfit Kappa, the inventors of the TopClip packaging, we are looking forward to marketing this sustainable packaging solution. An independent Life Cycle Analysis has shown that replacing the current plastic shrink wrap around the cans with the new TopClip packaging ensures a CO2 reduction of 36% compared to new plastic shrink wrap and 16% compared to recycled plastic shrink wrap. The total so-called eco costs are even halved. The combination of the sustainable character, the high-quality appearance and the ease of use made Grolsch choose this solution."
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
Trend Themes
1. Plastic-free Packaging - Opportunity for innovation in developing and implementing sustainable packaging solutions to replace plastic in various industries.
2. Renewable Materials - Opportunity to explore and utilize renewable materials for packaging, reducing the environmental impact of industries.
3. Life Cycle Analysis - Opportunity to conduct Life Cycle Analysis on products and packaging to measure their environmental impact and optimize sustainability.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to switch to more sustainable packaging solutions to appeal to eco-conscious consumers.
2. Consumer Goods - Opportunity for consumer goods companies to adopt renewable materials and plastic-free packaging to reduce their environmental impact.
3. Retail - Opportunity for retailers to encourage and promote the use of sustainable packaging among their suppliers and customers.