When you think November and fundraising, you probably think of Movember -- but how about Smash Diabetes? November implies Halloween, so it simply makes good sense to "grab a pumpkin to Smash Diabetes".
The campaign uses social media to encourage people to take a pumpkin -- "or any other autumnal object" -- and smash it in a creative fashion, before posting the results on their favorite social media platforms along with the hashtag #smashdiabetes.
Smash Diabetes has proven to be a successful way to raise awareness for a disease that often doesn't get the attention it deserves. Diabetes patients often don't look visibly ill and appear to lead generally complete lives, but this doesn't take away from the grind of having to maintain their health. Therefore the Smash Diabetes campaign is a valuable way to raise awareness about this silent disease.
Pumpkin-Themed Diabetes Campaigns
The 'Smash Diabetes' Campaign
Trend Themes
1. Social Media Fundraising - The Smash Diabetes campaign uses social media to raise awareness and encourage participation.
2. Creative Activism - The campaign encourages people to creatively smash pumpkins and raise awareness for diabetes.
3. Disease Awareness - Smash Diabetes successfully raises awareness for a disease that often goes unnoticed.
Industry Implications
1. Healthcare - The healthcare industry can utilize social media campaigns like Smash Diabetes to raise awareness for diseases and encourage healthy behaviors.
2. Nonprofit - Nonprofit organizations can implement creative activism campaigns like Smash Diabetes to engage and mobilize supporters for fundraising.
3. Marketing - Marketing professionals can learn from Smash Diabetes to create innovative and impactful campaigns that raise awareness and drive engagement.