The craft beer wave is seeing breweries creating a wide array of unorthodox libations to satisfy consumers seeking out variety, but the Smartmouth Brewing Saturday Morning beer is the latest that aims to take things to a whole new level.
The beer is inspired by Lucky Charms cereal and is an IPA that has been brewed with marshmallows that the brewery has toasted in-house. The beer is also made with dehydrated marshmallow pieces that help to give the libation its cereal-like flavor profile that is sure to satisfy Millennials looking for a one-of-a-kind option to pick up in place of their preferred IPAs.
The Smartmouth Brewing Saturday Morning beer is positioned for availability on March 2 in very limited quantities to make it a rare creation for consumers to pick up.
Cereal-Inspired Craft Beers
The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused
Trend Themes
1. Cereal-inspired Craft Beers - Craft breweries infusing unique flavors from popular cereals into their beer offerings.
2. Unorthodox Libations - Breweries creating unconventional beers to cater to consumers' desire for variety and novelty.
3. One-of-a-kind Options - Millennials seeking out exclusive and distinctive craft beers as an alternative to traditional IPAs.
Industry Implications
1. Craft Beer - Craft breweries embracing creative and adventurous brewing techniques to differentiate themselves in a crowded market.
2. Food and Beverage - Exploring new flavor combinations and ingredient crossovers to create innovative products that appeal to consumers' taste for novelty.
3. Millennial Target Market - Developing unique and limited-edition products that cater to the preferences and desires of the Millennial consumer segment.