Designed by Paulina Krempa, the Bielenda skin cosmetics branding aesthetic focuses on the natural ingredients and benefits within the product to help convey a sense of purpose. With three products in the lineup, the Bielenda products are branded to be upfront with the consumer when it comes to how the product can be used and beneficial. This goes against the grain of other packaging designs coming to light that are focused on minimalism and mystery in order to intrigue shoppers.
The Bielenda skin cosmetics packaging highlights main ingredients, how the product will help correct an issue and yet still keeps the branding somewhat minimal. This helps to make the product appear somewhat high-end yet still approachable for consumers to pick up and experience in stores.
Botanical Beauty Branding
The Bielenda Skin Cosmetics Focus on Natural Ingredients and Benefits
Trend Themes
1. Natural Ingredient Branding - Opportunity for brands to highlight the natural ingredients and benefits of their products to appeal to health-conscious consumers.
2. Transparency in Packaging - Disruptive opportunity for packaging designs to be upfront and informative about the product's uses and benefits.
3. Approachable High-end Packaging - Chance for brands to create packaging that is both sophisticated and easily accessible to consumers.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of natural ingredient branding to attract customers looking for clean and sustainable products.
2. Cosmetics - Cosmetics companies can embrace transparency in packaging to build trust with consumers and differentiate their products from competitors.
3. Retail - Retailers can capitalize on the approachable high-end packaging trend by creating in-store experiences that align with the aesthetics of the products they sell.