size? has opened a new physical location at Liverpool ONE, a shopping center in Liverpool, England. The brand's new shop design combines deep grey interiors contrasted with size?’s characteristic orange tone, drawing influence from Liverpool's industrial trading past. experiential in size and focus? Liverpool ONE has several digital installations, including integrated transactional kiosks. size? professionals are also available to provide visitors to Liverpool ONE with premium customer service, in-depth product knowledge, and expertise.
size? currently offers a curated selection of highly coveted releases, including "deadstock" items and rare garments that have previously sold out.
"[...] The experiential nature of the store aligns well with increasing consumer demand for 360-degree shopping opportunities and highlights our commitment to adapting our leasing strategy in line with evolving trends. The store also adds yet further diversity to Peter’s Lane’s premium offering, as well as the wider destination itself," said Alison Clegg.
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Trend Themes
1. Deadstock Resale - Brands can capitalize on the demand for rare and sold-out products by creating more physical concept stores that focus on reselling deadstock items.
2. Experiential Retail - As consumers increasingly seek 360-degree shopping experiences, brands can innovate by designing retail spaces with digital installations, integrated transactional kiosks, and staff with expert knowledge, providing visitors with premium customer service.
3. Lease Adaptation - Brands can update their leasing strategies to align with shifting trends and consumer demands by launching new concept stores in premium locations alongside other retailers.
Industry Implications
1. Fashion Retail - Brands in the fashion industry can adopt the deadstock concept store model to tap into the growing secondary market for sold-out and rare clothing items.
2. Retail Design - Retail designers can assist brands in creating experiential concept store designs that cater to modern shoppers' needs and provide a 360-degree shopping experience.
3. Commercial Real Estate - Owners of commercial properties can benefit by adapting their leasing strategies to appeal to brands with innovative retail concepts that reflect evolving consumer demand, making their locations more attractive to the wider market.