Inspired by popular flavors used by craft distillers, Franklin & Sons launched a creative range of soft drinks called Sister's Soda. The Guava & Lime, Pomegranate & Hibiscus and Pineapple & Cardamom flavors are made with all-natural ingredients, including fruit extracts and ingredients like British sugar beet for a hint of sweetness. Additionally, the sodas are free from artificial colors, flavors and sweeteners. Each of the cans are decorated with hand-illustrated designs that show off the vibrancy of the flavors.
Sister's Soda helps to tell the story of Franklin & Sons, as the range pays tribute to "Elizabeth Franklin, who pioneered the Franklin & Sons brand alongside her three brothers," according to Rosie Crossman, brand manager at Franklin & Sons.
Craft Distiller-Inspired Sodas
Sister's Soda Takes Flavor Cues from Craft Distilleries
Trend Themes
1. Craft-flavored Soft Drinks - Craft distiller-inspired sodas are gaining popularity, offering unique and natural flavor combinations.
2. All-natural Ingredients - Consumers are increasingly seeking sodas made with real fruit extracts and ingredients, avoiding artificial additives.
3. Artistic Soda Packaging - Illustrated designs on soda cans enhance the visual appeal and showcase the vibrant flavors within.
Industry Implications
1. Craft Beverage - Craft distilleries could expand their product offerings by venturing into the production of craft-flavored soft drinks.
2. Health and Wellness - The health-conscious industry can explore the creation of all-natural sodas to meet the growing demand for healthier beverage options.
3. Packaging and Design - The creative packaging industry has the opportunity to collaborate with soda brands to create visually appealing and artistically designed cans.