The Sip Safe is possibly the most important wristband ever made, as it allows wearers to ensure their drinks remain safe. The wearable was developed by Australian creative agency Y&R ANZ and launched in conjunction with Monash Univesity in Melbourne, Australia. A test run of the Sip Safe was first completed in 2017 at various Australian Schoolies events and is now available to order online. The wristband will also see use in various youth events in Australia in 2018.
The Sip Safe may not be the first invention designed to ensure drink safety but its ability to be easily deployed at events makes it an appealing tool. Like other drug-testing items, the wristband is easy to use and simply requires wearers to dab a bit of liquid onto two spots on the band. These spots take just two minutes to show the result and will turn dark blue if a drink has been spiked.
Drink-Testing Wristbands
The Sip Safe Will Help Keep Festival-Goers Safe from Spiked Drinks
Trend Themes
1. Wearable Safety Devices - The Sip Safe demonstrates the growing trend of wearable devices focused on personal safety, presenting opportunities for further innovation in this space.
2. Event Safety - The Sip Safe highlights the increasing emphasis on safety measures at events, creating opportunities for businesses to develop and implement similar safety solutions.
3. Easy-to-use Drug Testing - The Sip Safe's simplicity and user-friendliness reflect the demand for easy-to-use drug testing tools, indicating potential for disruptive innovation in this market.
Industry Implications
1. Personal Safety - The Sip Safe aligns with the personal safety industry, suggesting potential for further advancements in wearable safety devices.
2. Event Management - The Sip Safe introduces a new safety measure in event management, opening doors for businesses operating in this industry to incorporate similar safety features.
3. Drug Testing - The Sip Safe's drug testing capabilities point towards opportunities for advancements in the drug testing industry, particularly in terms of simplicity and accessibility.