Now more than ever, consumers are actively participating in anti-plastic campaigns and opting to shop at secondhand boutiques to reduce their contributions to the wasteful world of fast fashion. To appeal to the "consciously clothed" consumer and their efforts to play a part in curbing both waste and pollution, Goodwill's sub-brand, Goodwill NYNJ, introduced a new shopping experience.
At the Curated by Goodwill NYNJ boutique in Manhattan, stylists hand-pick clothing and accessories based on popular, of-the-moment styles, highlighting fashionable, affordable and eco-friendly pieces that have already been produced.
The new shopping concept was developed as part of the Re-Imagine Goodwill contest, which involved students from the Jay and Patty Baker School of Business and Technology at SUNY's Fashion Institute of Technology. Goodwill NYNJ is planning to launch its Curated shops within Goodwill stores by the end of 2018.
Curated Secondhand Boutiques
'Curated By Goodwill NYNJ' Helps to Counter Wasteful Fast Fashion
Trend Themes
1. Sustainable Fashion - Goodwill's 'Curated' boutique concept highlights fashionable, affordable, and eco-friendly clothing and accessories.
2. Secondhand Retail - The introduction of curated secondhand boutiques by Goodwill NYNJ will appeal to 'consciously clothed' consumers who are looking to reduce their contributions to the fashion industry's waste and pollution.
3. Personalized Shopping - Goodwill's team of hand-picked stylists offer personalized shopping experiences highlighting the latest trends at their 'Curated' boutiques.
Industry Implications
1. Thrift Stores - The secondhand thrift store industry will benefit from the introduction of curated shopping experiences aimed at attracting consumers looking for eco-friendly and sustainable fashion options.
2. Sustainable Fashion Retail - Goodwill's 'Curated' boutique concept will disrupt the eco-friendly sustainable fashion retail industry with their affordable, on-trend clothing and accessories.
3. Fashion Education - The Re-Imagine Goodwill contest, involving students from SUNY's Fashion Institute of Technology, highlights the importance of fashion education and the role it can play in shaping sustainable fashion practices.