Wyze's 'Scale X' smart scale has been unveiled. The product is a regular smart scale at a lower price point, now $33.99, and comes complete with new ‘Baby,’ ‘Pet,’ and ‘Luggage’ modes, allowing you to measure objects besides yourself without having to do the calculations.
Smart scales employ "bioelectric impedance analysis" to get a rough assessment of your body composition. The scale sends a weak current through a person's body to detect how much body fat, water, and lean mass they have. Because this may not be safe for pregnant women, the new ‘Pregnancy Mode’ turns off the electricity. Consumers who have implanted medical devices can also use ‘Pregnancy Mode’ to avoid complications with their implants.
The 'Scale X' is available via Wyze's website. Wyze Cam Plus subscribers get an additional $5 discount at checkout.
Multi-Use Smart Scales
Wyze Unveils the 'Scale X' for Multi-Purpose Weighing
Trend Themes
1. Multi-use Smart Scales - Opportunity to disrupt the smart scale industry by offering multi-use functionality beyond just weight measurements.
2. New Modes for Personal Scales - Opportunity to innovate and differentiate by offering specialized modes for pregnancy, pets, luggage, and other non-human objects.
3. Affordable Smart Scale - Opportunity to disrupt the smart scale industry with lower price points for consumers.
Industry Implications
1. Fitness and Wellness - Opportunity to innovate and compete by offering added functionality with specialized modes for pregnancy and body composition measurements.
2. Travel and Luggage - Opportunity to innovate and invest in smart scales with built-in luggage mode that can weigh and measure luggage before traveling.
3. Baby and Parenting - Opportunity to disrupt the baby scale industry by offering a multi-use and affordable smart scale that can weigh infants and pets in addition to adults.