Self-described as "Mexico meets Tokyo, food style," Toronto's SŪ&BŪ is the ultimate destination for Asian fusion. With Instagram-friendly dishes such as poke bowls and sushi burritos, the downtown eatery is a big hit among many of the city's top culinary influencers.
SŪ&BŪ is a contemporary Japanese eatery that aims to "bring the swagger back to sushi." Instead of carefully cut rolls and steaming plates of tempura, the restaurant specializes in sushi burritos that are perfectly designed for on-the-go snacking. For those who would rather sit and enjoy their meal, the restaurant also offers other Asian fusion creations such as decked-out poke bowls and an Eastern-style fish and chips.
Although the idea of putting a Mexican twist on traditional Japanese fare may sound unusual, the creative flavor combinations make for an unforgettable culinary experience.
Hybrid Sushi Shops
Toronto's 'SŪ&BŪ' Serves Up Japanese Delicacies with a Mexican Twist
Trend Themes
1. Asian Fusion Cuisine - The trend of combining different Asian cuisines with international flavors creates opportunities for innovative dining experiences.
2. Instagrammable Dishes - Restaurants can leverage visually appealing and photogenic menu items to attract social media-savvy customers and increase brand visibility.
3. On-the-go Dining - The rise of convenient, handheld food options like sushi burritos caters to busy lifestyles and presents potential for disruption within the fast-casual dining industry.
Industry Implications
1. Food and Beverage - The food industry can explore new flavor combinations and adapt traditional dishes to cater to evolving consumer tastes.
2. Restaurant and Hospitality - Restaurants can capitalize on the popularity of Asian fusion cuisine and create unique dining experiences to attract customers and differentiate themselves from competitors.
3. Social Media Marketing - The rise of Instagram-friendly dishes presents opportunities for marketing agencies and food brands to collaborate and enhance brand awareness through visually appealing content.