The new Savsé branding and packaging has been unveiled by the brand as a way to help put a stronger focus on the naturalistic profile of each of the products in the lineup. Set to be shown off at the International Food and Drink Event in London this month, the packaging features fresh imagery that is focused on the simple ingredients that go into each one. This helps to further reinforce the brands ethos of only using natural ingredients and the absence of colorings, added sugars, water or additional supplements.
Marketing Director at Savsé Charlotte Ashburner explained the new Savsé branding and packaging when she said, "At Savsé our mission is to empower people to cram the most into life, we don’t believe consumers should ever have to compromise – especially when it comes to what they eat and drink. Savsé is made using a high pressure process to ensure we maintain the natural nutrition in the fruit and veg; making Savsé as good as a home-made. Our new packaging shows everyone exactly what goes into our drinks and how they’re made."
Ingredient-Focused Drink Packaging
The New Savsé Branding and Packaging Features Fresh Imagery
Trend Themes
1. Ingredient-focused Packaging - Opportunity for brands to emphasize the naturalistic profile of their products through packaging design.
2. Fresh Imagery - Using imagery that highlights the simple and natural ingredients in a product can appeal to health-conscious consumers.
3. Transparency in Ingredient Sourcing - Consumers are increasingly interested in knowing where their food and drink ingredients come from, creating an opportunity for brands to showcase their sourcing practices.
Industry Implications
1. Beverage Industry - Innovative packaging designs that highlight ingredients can help differentiate products in the competitive beverage industry.
2. Health Food Industry - Packaging that promotes natural ingredients can align with the values of health-conscious consumers, driving sales in the health food industry.
3. Food and Drink Packaging Industry - Growing demand for ingredient-focused packaging creates opportunities for companies involved in the design and production of food and drink packaging.