If you love visiting the zoo to see all of the adorable animals, you’ll appreciate these San Francisco Zoo ads. Created by advertising agency McCann, the campaign features animals in real life workplace situations.
One of the ads has a penguin walking past an employee at the photocopying machine with the caption "When penguins can analyze bond market yield curves, they’ll no longer depend on your company’s donation." It’s difficult not to take notice of the San Francisco Zoo ads with such powerfully humorous words like these.
Check out the San Francisco Zoo campaign to see how important it is to donate to your favorite institutions.
Implications - Consumers are attracted to designs that combine humor with serious subject matter. Focusing on the integration of these two elements in one item could help a company increase their profits.
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