Leaping Luxury Lines

The Samuel Mercure Lookbook Features One Jumpy Model

Strapped and draping fashion is photographed the way it should be, in movement, in these striking images for the Samuel Mercure Lookbook of its Spring/Summer 2012 collection. The range of monochromatic clothing, worn here by model Chris Naismith, was shot by Mathieu Fortin in high-speed, sharp contrast, black and white photography.

The images all feature shots of the athletic-looking model captured in motion, which creates some powerful, dynamic poses that just so happen to also showcase the clothing's postmodern details. Strapped pieces cut through the air, while the looser elements of these designer duds almost seem to float in it. Giving new meaning to the words parachute pants, artist Chris Naismith has created a Samuel Mercure Lookbook that will have you performing leaps and bounds to get some of it.
Trend Themes
1. Strapped Fashion - The trend of using straps and draping in fashion creates opportunities for innovative designs and functional clothing.
2. High-speed Photography - The use of high-speed, sharp contrast, black and white photography in fashion lookbooks adds an element of dynamism and captures movement in a visually striking way.
3. Postmodern Details - The incorporation of postmodern details in clothing design brings a fresh and innovative approach to fashion, allowing for experimentation and creativity.
Industry Implications
1. Fashion Design - Fashion designers can leverage the trend of strapped fashion and postmodern details to create unique and innovative clothing collections.
2. Photography - Photographers specializing in high-speed photography can explore opportunities in the fashion industry to capture dynamic and visually striking images.
3. Art and Design - The trend of postmodern details in fashion opens up opportunities for artists and designers to create boundary-pushing and conceptually rich clothing pieces.

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