At the Winter Fancy Food Show 2018, Président Cheese launched a unique virtual reality sampling experience called 'Taste with A Pro' that gave attendees the chance to enjoy live samples alongside immersive visuals.
The Taste with A Pro VR experience was hosted by Président Chef Expert Gavin Kaysen and was filmed at Gavin’s restaurant, Bellecour. As part of the sampling experience, people were given a behind-the-scenes look at how recipes like brie-stuffed pork chops and cheese and butter boards can be created with Président products.
Alongside the full VR experience, Président Cheese also provided iPads so that a 360-degree view of the kitchen could be seen without the need for guests to put on a virtual reality headset.
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
Trend Themes
1. Virtual Reality Sampling - Innovative use of VR technology to enhance the sampling experience for food and beverage products, potentially revolutionizing the industry.
2. Immersive Brand Experiences - Creating interactive and engaging brand experiences for customers through the incorporation of new and emerging technologies.
3. 360-degree Marketing - Expanding marketing efforts beyond traditional methods to include immersive technology and experiences.
Industry Implications
1. Food and Beverage - Incorporating VR technology to enhance the sampling experience in the food and beverage industry has the potential to disrupt traditional tasting methods and drive sales.
2. Hospitality - Hotels and restaurants can leverage VR technology to provide guests with unique and memorable dining experiences, potentially increasing customer satisfaction and loyalty.
3. Marketing and Advertising - The use of VR technology in marketing and advertising can provide brands with an innovative way to engage with customers, and potentially increase brand awareness and sales.