Committing to a new hair color can be an experience that requires a leap of faith but Sally Beauty is helping to make shoppers feel secure about their decisions with new in-store beauty kiosks and an app experience powered by artificial intelligence. With its ColorView AI Technology, Sally Beauty invites people to "color before you commit" and virtually try on a hair color before they even purchase a product.
ColorView helps consumers refine their preferences and goals, and determines suggested shades that can be tried on with augmented reality in real-time. With facial recognition, facial mapping and real-time biometric tracking, the technology creates an experience that's life-like, giving consumers a realistic idea of what it might be like to use products from brands like Arctic Fox, Wella and Good Dye Young.
AI-Powered Beauty Kiosks
Sally Beauty is Enhancing the In-Store Experience with ColorView AI Tech
Trend Themes
1. Virtual Try-on Technology - The use of augmented reality and facial recognition technology to allow consumers to virtually try on products before purchase, leading to higher customer satisfaction and reduced product returns.
2. Artificial Intelligence-powered Applications - The integration of AI technology into retail beauty applications, leading to personalized recommendations and an enhanced customer experience.
3. Real-time Biometric Tracking - The use of biometric tracking in beauty kiosks, allowing for personalized product recommendations based on a consumer's individual features, leading to increased sales and customer loyalty.
Industry Implications
1. Retail Beauty - The use of AI and virtual try-on technology in beauty retail, leading to a more immersive shopping experience and increased sales.
2. Augmented Reality - The integration of AR technology in beauty kiosks and applications, leading to a more personalized and interactive experience for customers.
3. Artificial Intelligence - The use of AI technology in retail applications, leading to data-driven insights, personalized recommendations and an improved customer experience.