Concerns regarding plastic waste on a global scale is seeing brands respond with new initiatives as seen with Richard’s Rainwater that aim to eliminate its unnecessary use. The new initiative from the Austin-based company will see its products only packaged in aluminum cans and glass bottles to highlight the highly recyclable nature of the product. This movement by the brand is already being applauded by a number of retailers across the US as they seek to stock more eco-conscious products.
The plastic-free packaging from Richard’s Rainwater has been announced alongside a new partnership with the Austin Parks Foundation that will see all profits from March 2020 of the brand's cans donated to the nonprofit. These funds have already been earmarked for getting recycling containers put throughout the nearly 300 parks across Austin, Texas.
Plastic-Free Water Packaging
Richard’s Rainwater will Only be Sold in Cans and Bottles
Trend Themes
1. Plastic Waste Reduction - Brands are responding to global concerns about plastic waste by adopting plastic-free packaging solutions, such as using aluminum cans and glass bottles.
2. Eco-conscious Products - Retailers are seeking to stock more eco-conscious products, which opens up opportunities for brands to differentiate themselves by offering sustainable packaging options.
3. Partnerships for Social Impact - Partnerships between brands and non-profit organizations, such as Richard’s Rainwater's collaboration with Austin Parks Foundation, can create opportunities for social and environmental impact.
Industry Implications
1. Beverage Packaging - The shift towards plastic-free packaging in the water industry creates opportunities for manufacturers and suppliers to develop innovative packaging solutions using materials like aluminum and glass.
2. Environmental Sustainability - The increasing demand for eco-conscious products and packaging solutions presents opportunities for companies in the sustainability sector to provide consulting, recycling services, and alternative packaging materials.
3. Non-profit Organizations - Collaborating with brands that have a focus on sustainability, like Richard’s Rainwater, allows non-profit organizations to drive social impact by leveraging partnerships to fund environmental initiatives.