In order to improve its self-serve experience at its fast-casual restaurants, FAT Brands will be including Revel kiosks at all of its Fatburger locations. In addition to the kiosks, the company will install more kitchen display systems, helping to streamline the ordering process so that chefs can prepare meals with more efficiency.
With the new Revel kiosks, customers will be able to place their orders with ease, limiting the amount of time they spend waiting in line, leading to a more positive experience with the Fatburger brand. CEO of FAT Brands Andrew Wiederhorn spoke to the expansion, stating "Revel was the only candidate that fit our needs with their flexibility, rich feature set, and desire to be a strategic partner."
Casual Dining Kiosk Expansions
FAT Brands is Rolling Out More Revel Kiosks and Kitchen Displays
Trend Themes
1. Self-serve Ordering - FAT Brands' implementation of Revel kiosks demonstrates the trend of self-serve ordering in the casual dining industry, allowing customers to independently place their orders and reduce waiting time.
2. Streamlined Ordering Process - The installation of more kitchen display systems by FAT Brands reflects the trend of streamlining the ordering process in the fast-casual restaurant sector, enabling chefs to prepare meals more efficiently.
3. Enhanced Customer Experience - The use of Revel kiosks and kitchen displays by FAT Brands aims to enhance the overall customer experience at Fatburger locations, offering a more convenient and enjoyable dining experience through technological innovations.
Industry Implications
1. Casual Dining - The implementation of self-serve kiosks and kitchen displays by FAT Brands is a disruptive innovation opportunity in the casual dining industry, revolutionizing the customer ordering process and improving operational efficiency.
2. Restaurant Technology - The inclusion of Revel kiosks and advanced kitchen display systems by FAT Brands highlights the growing trend in the restaurant technology industry, providing innovative solutions for improved customer service and optimized workflows.
3. Fast-casual Restaurants - The introduction of self-serve capabilities and improved ordering systems by FAT Brands presents a disruptive innovation opportunity in the fast-casual restaurant sector, offering a more convenient and efficient dining experience for customers.