Redbull Formula Face is a rowdy new way to play video games. This race car game is powered by the expressions you make with you face as well as head motions. Users launch a turboboost by blinking, steer by tilting your head and activate certain specials (monster tires, glue, wings etc.) by smiling and this is all done with by using your webcam.
The game is tied in with social media. At certain spots in the race there are virtual cameras located, and users have to make a crazy grimace known as the "Redbull Formula Face " and that gets posted to Facebook. This game is smart marketing. The novel concept of using facial expressions to control a game will draw people. Moreover, companies are linking their brands to video games more and more, as consumers love interacting online.
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