The Ragu Kettle Cooked sauces are a series of canned pasta products perfect for consumers to pick up as a way to create a homemade-inspired meal in mere minutes. The pasta sauces come in three varieties to choose from including Marinara, Roasted Garlic and Tomato Basil, which each boast their respective fresh flavors alongside crushed tomato and additional seasonings. The final result is a high-quality sauce that mimics the experience of slow-cooked pasta sauces.
The Ragu Kettle Cooked sauces are being launched at Meijer and Kroger locations across the nation in 24-ounce jars ahead of a wider expansion. The products will expand further into additional retailers like Target in August, which positions them well ahead of the impending school year.
Homemade-Inspired Pasta Sauces
The Ragu Kettle Cooked Sauces Come in Three Varieties
Trend Themes
1. Homemade-inspired Pasta Sauces - Opportunity for creating additional varieties of homemade-inspired pasta sauces with unique flavors and ingredients.
2. Canned Pasta Products - Opportunity for the development of more convenient and time-saving pasta products in canned form for busy consumers.
3. Expansion Into Retailers - Opportunity for other sauce brands to expand into various retailers and gain wider market reach.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to innovate and create new canned pasta products with unique flavors and packaging.
2. Grocery Retail - Opportunity for grocery retailers to stock and promote a wider variety of homemade-inspired pasta sauces to cater to consumer demand.
3. Pasta Sauce Brands - Opportunity for pasta sauce brands to expand their product offerings and distribution channels by partnering with different retailers.