While Dr. Praeger’s already offers a wide range of veggie burgers, vegetable tots and savory vegetable cakes suitable for both vegetarians and vegans, it introduced an all-new Pure Plant Protein line at Natural Products Expo West. As CEO Larry Praeger of Dr. Praeger’s says: "Flexitarians are one of the fastest-growing groups out there. They want and deserve better tasting meatless products with ingredients they know and recognize. This is for them."
The meatless product line includes soy-free plant-based burger patties, as well as chicken-less tenders and breakfast sausage substitutes—all of which deliver a "meaty texture" with a focus on plant-based proteins.
As protein is a key part of the product line, each food package boasts a bold label that shows that each item provides a minimum of 10 grams of protein, if not more.
Protein-Rich Meat Substitutes
Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line
Trend Themes
1. Plant-based Proteins - Dr. Praeger's Pure Plant Protein line highlights the trend of using plant-based proteins to create meatless products with a meaty texture.
2. Flexitarian Lifestyle - The increasing popularity of flexitarianism, a diet that focuses on plant-based foods while still including occasional meat consumption, creates opportunities for meatless product lines like Dr. Praeger's Pure Plant Protein.
3. Transparency in Ingredients - The demand for better tasting meatless products with recognizable ingredients is driving the trend of companies like Dr. Praeger's prominently displaying ingredient information on their packaging.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry, including companies like Dr. Praeger's, stands to benefit from the growing demand for high-protein meat substitutes.
2. Food Packaging Industry - As companies like Dr. Praeger's highlight their ingredient transparency on packaging, there is an opportunity for innovation in sustainable and informative packaging designs.
3. Health and Wellness Industry - The health and wellness industry can leverage the trend of plant-based proteins by promoting the benefits of a flexitarian diet and offering resources for consumers interested in incorporating more plant-based foods into their lifestyle.