Bob's Red Mill recently launched an all-new better-for-you protein pancake mix that provides 15 grams of protein per serving.
The Protein Pancake & Waffle Mix is made with a base of the brand's own stone-ground whole wheat pastry flour, buttermilk and is fortified with whey and pea proteins, which only needs water to be prepared into a flavorful, nourishing breakfast.
This new pancake mix is one of two new products from Bob's Red Mill that was developed to help consumers indulge in a delicious and convenient breakfast, without worry of compromising a healthy diet. Alongside the new Protein Pancake & Waffle Mix, Bob's Red Mill also introduced a Paleo Pancake & Waffle Mix, which specifically caters to consumers with a speciality diet.
Protein-Rich Pancake Mixes
Bob's Red Mill Now Makes a Nourishing Protein Pancake Mix
Trend Themes
1. Protein-packed Breakfast Foods - The success of Bob's Red Mill's new protein pancake mix highlights a growing trend towards protein-rich breakfast options.
2. Specialty Diet Convenience Foods - Specialty diet consumers are a growing market, and Bob's Red Mill's new Paleo Pancake & Waffle Mix caters directly to this demographic.
3. Nutritious Convenience Foods - Bob's Red Mill's focus on creating healthier convenience foods reflects a trend towards consumers demanding nutritious options in their fast-paced lives.
Industry Implications
1. Food Manufacturing - Food manufacturers have an opportunity to capitalize on the demand for convenient, healthier breakfast options by creating more protein-rich and specialty diet products.
2. Health & Wellness - The health and wellness industry can take advantage of the trend towards nutritious convenience foods by promoting products that prioritize both health and convenience.
3. Retail - Retailers can cater to the growing demand for specialty diet convenience foods by offering a wider variety of options for consumers with different dietary needs.